Redeveloped Liberty building, Magenta

An early twentieth-century Liberty building in the Magenta district, a few minutes from Parco Sempione, redeveloped while keeping the historic façade and inner courtyard intact. Twenty-one fully furnished residences with pieces by leading Italian designers, from one-bedroom apartments to a super-penthouse, and the services of a prestige residence: concierge, spa and gym, and a chef's bistro overlooking the courtyard.

Adding value to a property conceived as a single complex, at values among the highest in the Milan market, over 12,500 euros per square metre. An unusual product, furnished and serviced, that could appeal to very different audiences: people looking for a home in Milan, those wanting a pied-à-terre, and investors seeking rental income. The most effective strategy had to be chosen between unit-by-unit sales and a block sale.

Sales lead for the project on behalf of the appointed agency:

• Analysis of the price list and positioning of each unit by floor, size and aspect
• Study of how to split the units, including units that can be combined
• Support with the block sale offer to institutional and private investors
• Presenting the building and individual residences, managing negotiations with Italian and international buyers

Italian and international investors, professionals and families looking for a pied-à-terre in central Milan.